Marketing
December 11, 2020
Facebook has launched Instagram Reels in the U.S. Image credit: Instagram
By Sarah Ramirez
While it will likely take years for the Federal Trade Commission lawsuit against social media giant Facebook to play out, there is a real possibility that brands will be looking at a more fractured digital marketing landscape.
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","iv":"1d4ce245666eb5427be86725e898b72b","s":"f9fe92b2964d94d4"}
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