Marketing
December 11, 2020
Facebook has launched Instagram Reels in the U.S. Image credit: Instagram
By Sarah Ramirez
While it will likely take years for the Federal Trade Commission lawsuit against social media giant Facebook to play out, there is a real possibility that brands will be looking at a more fractured digital marketing landscape.
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","iv":"84c60f41dddafb613bbc2ff201a6b756","s":"14d0740bd9057f49"}
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