Retail
May 4, 2020
Consumers keeping their distance. Image credit: McKinsey
By Dianna Dilworth
As non-essential stores in Europe and some U.S. states begin to open, luxury marketers are trying to plan for their new normal and reimagine how their businesses will resume operations.
{"ct":"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","iv":"59717292e78aca9fd7c5121998f3d019","s":"fbbe40e0bebef37d"}
Share your thoughts. Click here