Retail
May 4, 2020
Consumers keeping their distance. Image credit: McKinsey
By Dianna Dilworth
As non-essential stores in Europe and some U.S. states begin to open, luxury marketers are trying to plan for their new normal and reimagine how their businesses will resume operations.
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","iv":"dbdd2245d2a3df862b72e5ce57f91048","s":"80b65f6098f1d17a"}
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