Retail
May 4, 2020
Consumers keeping their distance. Image credit: McKinsey
By Dianna Dilworth
As non-essential stores in Europe and some U.S. states begin to open, luxury marketers are trying to plan for their new normal and reimagine how their businesses will resume operations.
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","iv":"566709d31f90d5281e3937f998f2e96b","s":"a915286df24c8fdd"}
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