Mobile
January 24, 2012
By Chantal Tode
A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.
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","iv":"b724f374dd8b05178abd728c49779af4","s":"4cd197511ee7d50c"}
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