Mobile
January 24, 2012
By Chantal Tode
A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.
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","iv":"9e8618592e8d58ed75bfd6e5bf12526e","s":"48e23ac773475f3c"}
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