Mobile
January 24, 2012
By Chantal Tode
A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.
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","iv":"7e0493459113ee45b8d15ffca7a46e1c","s":"c5051a1a88d6eaea"}
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