Mobile
January 24, 2012
By Chantal Tode
A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.
{"ct":"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","iv":"f20e85080450165d329973ec80732684","s":"a5f149267f947861"}
Share your thoughts. Click here