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What packs more punch: unknown models or celebrity endorsements?

April 4, 2012

 

By Rachel Lamb

While celebrities have long been favored for luxury campaigns, some marketers are opting for lesser-known models to represent the face of the brand. What it comes down to is the product, the brand personality and who it wants to reach.

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  1. EssilorLuxottica extends agreement with Roger Federer
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  3. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  4. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  5. OTB Group introduces first corporate volunteer initiative
  6. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  7. Kering acquires Italian eyewear manufacturer Visard
  8. Prada’s first standalone restaurant arrives in Asia
  9. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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