Columns
January 24, 2017
Kelly Morrissey is sales director at Dynamic Yield
{"ct":"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","iv":"66871e3cb4628f22f118b1f8716d43d4","s":"c4ef5c3e9fd239e3"}
Share your thoughts. Click here