The majority of consumers in China are using mobile messaging application WeChat as their sole source for interaction with brands, daily tasks and communication with others, and marketers are learning how to leverage this to their advantage and recreate this tactic overseas.
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","iv":"4ec97e7000fab368dccf09df316e6aae","s":"f22542d2ba439e5c"}