The majority of consumers in China are using mobile messaging application WeChat as their sole source for interaction with brands, daily tasks and communication with others, and marketers are learning how to leverage this to their advantage and recreate this tactic overseas.
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","iv":"c4b5cbd6a3624f731e99144a0b71932d","s":"ce50ed3894a3cdf7"}