The majority of consumers in China are using mobile messaging application WeChat as their sole source for interaction with brands, daily tasks and communication with others, and marketers are learning how to leverage this to their advantage and recreate this tactic overseas.
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","iv":"358892b09a2b6848d1a3d5a74aaef649","s":"97a8566ca5d7a351"}