Retail
February 18, 2021
Luxury brands hate trimming their prices, but incentive marketing is a reasonable strategy for lower-tier cities. Image credit: Louis Vuitton
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","iv":"6abf20578918736465676e83ca8a8a25","s":"2d60826f6f7937f2"}
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