Marketing
January 3, 2017
Affluent consumers leveraging digital
By Brielle Jaekel
In 2016, luxury brands had a less-than-stellar year with many sectors seeing stagnant sales and decrease in growth.
{"ct":"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","iv":"dd41736c1ff0c40044a4849800495ed2","s":"0bd4183d461a34c1"}
Share your thoughts. Click here