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Marketing

What luxury marketers should expect in 2017

January 3, 2017

Affluent consumers leveraging digital Affluent consumers leveraging digital

 

By Brielle Jaekel

In 2016, luxury brands had a less-than-stellar year with many sectors seeing stagnant sales and decrease in growth.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. Dior weaves codes and trends together in digital nail polish promotion
  4. How can luxury brands tap into the back-to-school season?
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Balmain enlists virtual faces as brand spokesmodels
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Tiffany & Co. rings in holidays with multichannel video campaign
  10. Mercedes exec: Social media efforts should single out brand advocates
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