Marketing
January 4, 2022
The luxury industry is undergoing its biggest disruption ever. That is why analyzing its disrupting forces will be crucial for brands in 2022. Image credit: Shutterstock
By Daniel Langer
The luxury industry is undergoing the biggest disruption it has ever seen.
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","iv":"fcb36f4140c93762b0a71fd14522759b","s":"ccb8ca76d28467d4"}
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