Marketing
January 4, 2022
The luxury industry is undergoing its biggest disruption ever. That is why analyzing its disrupting forces will be crucial for brands in 2022. Image credit: Shutterstock
By Daniel Langer
The luxury industry is undergoing the biggest disruption it has ever seen.
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","iv":"2049d05499fcc5140dc0afd5d9fc52ad","s":"aa2d0167ffa7cb02"}
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