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March 20, 2025
  1. The Luxury Collection reopens iconic Madrid hotel
  2. Genesis names new US CMO
  3. Hennessy, Loewe reimagine Paradis Carafe decanter
  4. Breitling revives watchmaker Gallet through acquisition
  5. How culturally-aware influencer trips can successfully launch luxury products
  6. Creative director Jonathan Anderson to exit Loewe
  7. Livestream shopping crucial to bolstering consumer engagement: WGSN, TikTok
  8. The 1916 Company launches bridal jewelry tour
  9. Boucheron launches Serpent Bohème Vintage collection
  10. ‘To Finding More’ campaign from Silversea reveals new brand identity
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What luxury brands need to know to succeed in the new metaverse

January 18, 2022

The metaverse is screentime on steroids, and luxury brands will soon have to engage with customers there. But how? Image credit: Balenciaga The metaverse is screentime on steroids, and luxury brands will soon have to engage with customers there. But how? Image credit: Balenciaga

 

By Daniel Langer

When Facebook, the world’s largest social network, rebranded its parent company as Meta Platforms, it was a clear signal to the market: We are moving from the “flat” Internet era, where consumers interact with each other in front of two-dimensional screens to a new, more immersive and virtual dimension.

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  1. The Luxury Collection reopens iconic Madrid hotel
  2. Genesis names new US CMO
  3. Hennessy, Loewe reimagine Paradis Carafe decanter
  4. Breitling revives watchmaker Gallet through acquisition
  5. How culturally-aware influencer trips can successfully launch luxury products
  6. Creative director Jonathan Anderson to exit Loewe
  7. Livestream shopping crucial to bolstering consumer engagement: WGSN, TikTok
  8. The 1916 Company launches bridal jewelry tour
  9. Boucheron launches Serpent Bohème Vintage collection
  10. ‘To Finding More’ campaign from Silversea reveals new brand identity
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