By Daniel Langer
When Facebook, the world’s largest social network, rebranded its parent company as Meta Platforms, it was a clear signal to the market: We are moving from the “flat” Internet era, where consumers interact with each other in front of two-dimensional screens to a new, more immersive and virtual dimension.
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","iv":"9a88d21f8002099bfaf5e899197aca17","s":"3d903b6dcccab421"}