By Daniel Langer
When Facebook, the world’s largest social network, rebranded its parent company as Meta Platforms, it was a clear signal to the market: We are moving from the “flat” Internet era, where consumers interact with each other in front of two-dimensional screens to a new, more immersive and virtual dimension.
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","iv":"bd27841b17974e1854f4566fb9e3fc61","s":"91c266eea306610d"}