Columns
April 1, 2014
Javier Frank is director of technology and commerce at Isobar
{"ct":"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","iv":"58e86fbd9eec4e647b85ac0c6d3db8db","s":"1b1972f01d6c49d5"}
Share your thoughts. Click here