Marketing
December 10, 2019
Consumers spent tens of billions in the 24 hours of Singles' Day. Image credit: Alibaba
By Sarah Jones
Growth in China’s first-tier cities is slowing as the markets mature, with smaller cities fueling more growth during Singles’ Day and beyond, according to a new report from McKinsey.
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","iv":"ef7708b286e00b4fa5e264b9af8d24c4","s":"2b1413ec7c5c9634"}
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