Since luxury brands are slow to adapt to mobile to begin with, department stores quickly got the upper hand in the medium. But that experience, trial-and-error and open-mindedness helped retailers to share a multitude of tips for closely-watching independent brands.
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","iv":"03288c574d6a3e018933bedbd20b4573","s":"da22fe33ddbd6a3e"}