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Dec. 23, 2024
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Multichannel

What luxury brands can do to prepare for the Academy Awards

February 14, 2012

 

By Rachel Lamb

In the height of awards season, all eyes are on actors, musicians, directors and writers as they appear at various events. To take advantage of all the attention, luxury brands can use various channels including social media and television to amplify the chatter leading up to and during the 84th annual Academy Awards.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Mood of global millionaires in the pandemic-era
  5. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. The RealReal opens retail location in Houston
  8. Preloved items from Hermès hold highest resale value: The RealReal
  9. Luxury Unfiltered: When brands fall spectacularly short on client service
  10. MGallery Collection wins Grand Prize for luxury tourism
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