Fragrance and personal care
August 25, 2020
Ekta Chopra, chief technology officer of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail
By Dianna Dilworth
When the ecommerce channel took off during the pandemic this year, e.l.f Cosmetics was well prepared.
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","iv":"b3674d0de11aeaadf4e71ce7c82378ce","s":"66322b8c32edfc05"}
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