Marketing
February 28, 2023
Burberry needs a clear narrative to better connect with younger consumers as it seeks to balance tradition and innovation under a new creative head. Image credit: Burberry
{"ct":"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","iv":"6bac336ecde060f2e0fd8170e9b10a90","s":"f1a6fdc88ee1992d"}
Share your thoughts. Click here