Retail
July 14, 2021
As Burberry's woes continue, what is its China strategy and whether its future lies in Chinese consumers? Image credit: Burberry's Weibo
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","iv":"b31c41bea53233e3510158664f04a118","s":"e556bce6a87e8560"}
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