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Automotive

What global brands can learn from Mercedes’ mistake

February 8, 2018

Mercedes' issues an apology to China. Image credit: Mercedes

 

By Brielle Jaekel

German automaker Mercedes has issued a public apology after offending the Chinese government, in another example of how global brands need to tread carefully in regard to cultural sensitivities.

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  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Dior welcomes first beauty boutique in North America
  3. Lexus logs 25 years of 'December to Remember'
  4. Luxury brands losing ground with younger audiences: Bain
  5. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  6. Kering launches Generation Award X Jewelry to support sustainable design
  7. Gucci channels spirit of giving
  8. Kering slots new CEOs in at Saint Laurent, Balenciaga
  9. Trinity Investments acquires The Standard, London
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
Lexus logs 25 years of ‘December to Remember’
Dior welcomes first beauty boutique in North America