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July 24, 2017
François-Xavier Marquaire is managing consultant at MC Crescendo
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I found your post content very complementary to that of Helen Saunders (Luxury Daily, July 20, 2017, “Rise of superfakes threatens to undermine watch biz).” In particular, I am referring to your comment, “Rolex watches are unarguably a staple of the luxury world, yet production, assembly and quality control are mostly done by machines.”
From the reading and blog writing I’ve done and in consultation with one of my guest bloggers, Adam Harris who is an international lecturer and writer on counterfeit watches, your article underscores that what we once saw as the dichotomy between automation and craftsmanship are radically being defined.
When it comes to the very high-value luxury watches ,it is be coming more difficult to detect such super fake watches and identify/separate them from their makers who can emulate the mechanical expertise behind the genuine articles — from the counterfeiters who can invest millions in and use sophisticated manufacturing “craftsmanship software” and crafted robotics that can produce harder and harder too detect luxury timepieces. The landscape is truly changing! It’s good that you are writing about this important area.
Such writing has the power to change paradigms.