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April 20, 2012
By Tricia Carr
Audi announced it will acquire Italian motorcycle manufacturer Ducati in a move that will likely result in an increase of cross-marketing efforts, but experts are unsure whether or not this addition to the Audi family will dilute or strengthen the brand message.
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","iv":"9a59193aca2f65648835f8897768e01d","s":"f4197b8ba6e10518"}
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