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May 15, 2025
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What does Ralph Lauren hope to get out of its Olympics partnership?

April 20, 2012

 

By Rachel Lamb

Lifestyle label Ralph Lauren created the U.S. Olympic and Paralympic Closing Ceremony parade uniforms and village wear for this summer’s games in a move likely to maintain brand affinity and position itself as a thought leader during one of the most-watched events every four years.

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  1. United Airlines reveals new international business class suites
  2. Rue La La makes private sale shopping accessible on Android devices
  3. Burberry honors roots, presents spring collection at Highgrove Gardens
  4. Prada taps ‘Re-Nylon’ profits to resource environmental education
  5. Orient Express lends locomotive to 'Mission: Impossible' crew
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Mercedes-Benz supports youth education during summer sales event
  8. Kering, Cannes Film Festival to honor actress Nicole Kidman with Women in Motion Award
  9. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  10. The Langham, Lucid Air bring custom house cars to NYC, LA
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