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March 15, 2025
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  3. Donatella Versace steps away from creative director role at Versace
  4. Boucheron launches Serpent Bohème Vintage collection
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What does Ralph Lauren hope to get out of its Olympics partnership?

April 20, 2012

 

By Rachel Lamb

Lifestyle label Ralph Lauren created the U.S. Olympic and Paralympic Closing Ceremony parade uniforms and village wear for this summer’s games in a move likely to maintain brand affinity and position itself as a thought leader during one of the most-watched events every four years.

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  1. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  2. The future of successful luxury brand collaborations
  3. Donatella Versace steps away from creative director role at Versace
  4. Boucheron launches Serpent Bohème Vintage collection
  5. Summer campaign from Longchamp champions green living, gastronomy
  6. Tumi celebrates heritage in ‘Made for You Since 1975’
  7. Top luxury campaigns of 2024: Luxury Daily
  8. ‘It's Always Burberry Weather: London in Love’ celebrates city romances
  9. America now home to nearly 40pc of world's wealthy: Knight Frank
  10. YSL Beauty flags signs of intimate partner violence in new short film
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