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Nov. 23, 2024
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What does Ralph Lauren hope to get out of its Olympics partnership?

April 20, 2012

 

By Rachel Lamb

Lifestyle label Ralph Lauren created the U.S. Olympic and Paralympic Closing Ceremony parade uniforms and village wear for this summer’s games in a move likely to maintain brand affinity and position itself as a thought leader during one of the most-watched events every four years.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Baccarat pulls incoming CEO from Printemps
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Roche Bobois furnishes boutique resort in Turks and Caicos
  10. Luxury Unfiltered: The true cost of cutting luxury prices
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