Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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MHsmEDA1\/Mcwo68sLtT3ByoRvr2MuTbyeeRU830Nn2oM6lK1CMs7KDCTlqWNoPop6LZHROhHmUD3gf\/3GwLRkGCl6DOOKLuORpKotWwv72EPs0LiKL\/6CHblobK3UyJFnv9Doi5FDN1LcvgCfXQJRXAmval9MF38CsAReIf32CcpmkpVqoVfcoDhcTSmvSR5yJOgxFzELCub21rTwcDe8jUYXP8\/\/jXCOd47sqmBaRuvU0ziTyroY9UPwh4blkS3QFCebX5kxi9Lpil33Y+cKNBlbucIyn9s4nttBPseilkEEu6NCq\/IcTtnN5r0eriu6a3HcamQjNE\/KXIhlyNTtIcCJ8S7gshiB2Ijojz2hC1j+nohzgeRfwnMhIChxRaiNUtgqEUhwJWJg0SRlNUuIkKNGyYM6MdS5IWccqFFh\/f9davHvAJuD24z2CcdYK3qX6kmlzmCx\/c8+djoMi81WKr3ZvuafkMuQvVuam\/FgT7C+09AqdUvirNK2U8X93it\/\/ygzJ\/RlzEn3zEuQTY3uy\/dUWtGlNPn\/buhTkxaULKxWegKbMJdm\/Jo2e\/dTGKUbAePCMCw+O6ueBWGl3\/5HnY4Temqbo359hvk7k7RTLNlu4c3pQMYrLVcP9iYRYVnESUXsSHaJvKv91WW2LdoZimfFk5fEhGqtlbVLtL46IH4flBq10+M9\/7x95+6U5AFAVup7YI5oK\/C1+kaUc4dsm9yC60kFgZRW8ePE7a8ABl9ZH6C+iecOsMw6dP6OLqx5LVbrqQPqxnSHUaGcXvuLz7r1KwyKQed7i9CJ7Bkcc6gQiYoBmthOhTnc6bS\/Z8sZotS3TCgpxlHJunS4bS3JjljDVkyzqHxljkZI5oWTnJznXnr5PQp6YwblfO3vwcYIgl9eQKPsIx+srffoAgOfFBtWE3XKqIIQ0vl+BfIMMRlrobm8c+\/E8\/r3F77QVn+xI13cCHRWbOjJIIyY0IRO5O\/AHKd8z2vEvdAeeHL2QfxmAyH7mkqCRM+Nfqa0k\/kCzujhbCCGkFLAgSArQOt7He6DkoLZpfMMgjw1lCxQzJpGV0s\/2SNv\/IzP0\/qjRLx05NXjqIBCshjnvtT7cLBrkUgqqiX0S0Ny97MZqcvHfI3u3XAxJ8+Yia+hmVasZUWY3TCyqdyvg7y1zjJ24sZkepvWuwYKt5NOkV++xCJxbI2qlEQfziz7CSDAcGmNpJHC+aazMYIaQJYH2kRtjzaStkXotxaOwsjbZHwFiQaNIuZVnFnNzI8VIBmSNVIGwvp2aOWewUlCQJ+ZZOImkA3heftglu1vYSTbir\/GruIqiKscIi\/ks\/98C\/RhZgdMzCDTxvdd4wDIrVYEcXDve+0+4C\/9XpaqSx19O2aOLDsb0aFhcTFirpPoLieSc\/slwixxq02fvZO5r\/TdEs0v7KBPMItGd7GEUpYPiQyUREXEstirOCL0EUJjFCA+YJ9xKBRLLjZ5hNOXo1+SnAa6m1NEqxIBghGywKgMMlY+Bv\/wGH5wnuDexDHml0KHTzDYnpFFnrecmxa\/FtoRaQSjyFVH\/anv0pOvV91WsHliaPVA\/8a8+aC80TWgf0yDPbUveRYX6ogTJNH6yim652BFFndn+SR79UvtQ+FroVlDu9N7MhP8HnWz09gWbYkCDvBQlvu19yQic6SFTFW76JgkwwN3Ce0wu7ZI8AnVYT+anvunuMWFtvIsSc9IynIAlnIXAKeG57pOQAxnLvXRL\/Bq9edG14vHqczIoFoG307oWbYCmAx2KE\/pUXqWq6UA6K3TF+2H0vP4h04NkW4fasqTHzkhVSCxuT8mmYJF8G2XQyg885516m9pKBOUT0sR3OP\/1YbOAcfcCIAbEKvMKFUvx+Zoua8SIwtyb2I4Tg0F77CM4Eim65A0PE7rdUdDVh1sLZ05ylg+vA1OsOnZNtscroX5psdtukLmthUZz1A5nG8gZXnlRDYddbyGSIDz0LGKOaCNGrA5Uqep+230Yq3RYEmpVzZZAjtyhE1UjeKAsjqLfoQaVF8KDGIBAilVVdyoqJHsji47n9s60LNtELzb6DD79hKD0uZLhukglxfN\/sVH67y7lCoWBz2Kgb8j3pdGu9D\/YyBCpcuub2oHyq1PUka8bnwG0o4fQtklnBhGMU8ANex1rmL9f\/anw5s8eSNo129KWM5GKXbN7+oKiw0i989ksKsrgyMWp2G6g27E9bLDb7HIMXz6uCpnCRbqn\/yOMh04vwNmjNAqe9VOltsQG+6IAiagebiDIb41yv0K0jtSFxtq0eMYrmaGuVWkU6aMJgT0vGRt7Jacaxo7XQDHRWxOTTlbusoVwtcEAL0szzXQ38vp\/OXjGbuakyr9goFOt+GMT4lugBFZQz\/H0XG6tGKJdDtaFK5KLdUU9Zlx39swyJgodFu71m2E9tyskKc7P5wYDMawZM4YKebmJv1MRDawP60QbRxgEANiJhU617h3wh0Dp7rtbj6j1wRLQW+8yJotuJT7gzgbRTtVb5+Y+sc\/fbvRUaIxuQ22dNT8PgGAEdJSQNe3BZcGN4iZC0i3V\/fowGk8WYDnRCKTaJqm80bUdzmBZT+zikcHsFVHJlQIEV8PYNnmFp1tAIhXNtthtKFUof7bbUS9c+2JflECEm45o1Bdwb3on+hoxoffUxM0QW3wQ\/ZMxc7dvtUix52Bd60jc+hn2Cn3GjQeD6it1\/StMwIK+Ew8bFHVuBQXTU1p8Hel2JSzTYY\/R+h2vuZwwYQYSlB8gjIntdyX8SDgkOhEx5pocosU6\/gXS1up3SqG6C+anWGIBQG78EIApyG8qgQ3oEbpWniXTfKutU9GvarfkHQfo19o9oatTV6NgXPgaj\/iI4Nq2IJhtK0QsPnWDig0wWcGoE8JogdVmxKpHhSEajEMLg1VuZDz+aT3kl3XLsyi+gJ9+BKU+EALgnNfHLXEf3e+odX9djtwK\/kDwCVVqFzezzNn1THBESItDjYUCZQH8GYAwt1TpWcKMie9G7dJNcjmbUdsTTvaKVs\/Ub4AAUiljX6mYo8902x\/Oik6miDY0EB8nDM1iJFp9ogjy4JaTfmFtM13tcgoonoIcVSBtgDux4FngctjYGhAXRfAQMpc+6\/jpXCjxJcy0P+WhPc69kPf8JrUVfvANx8RxdbXXWrV2RSXGHfHVuWm4jTSFQTNtb0EqXwJ+fAJeDWamtpIHkdx+HUJfnLDeOxrY3IG3YzHrlA8B+PxsR7ebHYMm6Q035hy3PzoGEWXBOmOd\/rHV9U9B9Kf10XbrcCwudsyLqVXxEJMaxEzjHvzOW\/z3PYiPkK\/85i3uhFx9ZYOz7m1HxISe1jwY7j5CLkS1bjlTzCsnrCXoT44T2ftzj9KIVj13EkcFSQgwASCtSfLYmTgqOPTNwgsJ2MtzZCbpeAFSVWSoxlKP6Yr7G140ZtYrfVRCEyPbdUlrXb68Whp0vji+r1w6x8U+TsjYsDdzyujorosttV5Ya9S\/7ifSKzplctP\/Qc7uY8vLQu2iJTAt9QdFkqonjjVX9Kg0Dvmdv0CsEyulCEdOwYcTgWcBkdnrBmISLkRZPEA8pCWp3T+nXemCoUr+mTLn0wHde7KQ2j2tMD0PpHz\/J3AetZh7SglRbt8BJQBnQ5FI210RTMyopJeJj\/LLLcQyu3D7RSBOEnyXt1elbxFu2HtO8tnDj5VoWSIY1cD\/NSB6Gi4jNt0vaLQUaUubmRyGK1mTWvNQOTAxfln6OxCsxeGAVxOdUUqEmwQ+KOLJArJec1Mf\/lWe1T+IpBIRiM7ZWyyVSwXYVTc77U3O8bfmxkUwP9SuNdNbUHtVkg7ULbupwtqp5KHx0ynQyG6jD97JzAs+QcnSix2Pm4BP1AogVSdH2uHST1CRQqKR8MWvD78ayGzVo4Z6dJXC2csXYyX0RfsJCgkD9CdbMPsF+qgvN7CGe5vQ5jN2Hp0EAEf6SjjKP4OFRna8LbXcKjZ2GRYHQwST7b4Mi7vLIG2\/W6EwsSVAUZex1IehrTpDi\/WI8XTOdbqwGzhHsE+CRUBCY3z2yVMXwY5fyLIVAHBKvJQbLCE3TAoQ3lv9EitQ27gLZGYqxt2AiPFmluFBDjxWB3Vwdux8hTTW\/4D2YbQET5SL6Y1jj73aYmmLjSC7ZxbNcjfUQYmdyFWJEzOyYaRa5PNWzimApY9ccrwPuocIlOKUaj5REqFTMgFAxaH6Q2d8GCDZ28ua8tvZBHvD33g+KyFYiGPUo6p2MY\/iw5ePR54XqYmZPmmxyAhhoLmbDPlGADVyFEhpTxXim+cS5lBGSWJfL8G0uMcBse8QLJTddQBYb1t9h\/1YrwnjqjKGWZfvVfgZHDqs5ToulAJz1pNguR9ySYTq2cO8EORZHDxUbMpoNqIJFGuKJnoy24PNPBjU\/fvuR0bYf3ncoO7xCx94Hn5qRKKJQdx6SowolSaREJ0JOWuQz4yrvPDnJH2Ak0S22syBHJvyfe6ycLY+ioJFN+kPqrZDlHzGjxzn0BtQRl7Z7+AsEnPHdKhHz\/bG\/wi1ZF4KOXD7hYkoT1w7UzR6xAYNli1Yawq\/DUzn5yJtqlWbZ0BrBFtVSh9o2mCBcYGHFKs8UatAkX46pOJEWQdjRK6Y6d94hz6dJKsTKrTaeAPor\/YVXVrC5os32QZ32Cy\/gqEVgZce6TWsjpV2J4fvz3y\/fLfvLKBaYvKJadOqZmDQFrrBXOpqopuFqzhMTCnyiyGwetc\/shhOyl5XQ6x+vq8m5n3\/P0O4Qu0gr+E3XbUFQdQMGqWTEc0vTdLmzQuY0EtP8VQTgL6qMaVVqposjz72v9jICsUVxbnLo2YM17dSSE7wW46vdRELRo1Kt2qBinpL2TVUS2LOWBY+i94n1nvyfq2+Qj2BzYcsB\/NxQ3TNt9a3DhpiG8JaDjhFKzqi0PMjPTNHQP2oBdIo80lAVJV81mfuKthsIz5+7C363xV1R8DnUbsXlwLUqBhNowxDH4W5Jur+wQcbs0sEMJoIrUWChJK6BzH4hwpwna\/NrX6AaOkk9ly3i88fvtliz1rMTECsmqUc0UHVQ93MBk3zjXr0S9qCuUsKma5hZEKiSslEuw64+ppfBfQCt1BuAQUu2zp0JQTkmwNu0R3wnYKIUPTSbPK5avN+h+l6A2ARjPQNQ\/C2fuxuP+Naw==","iv":"517882b58cc8d97400275432c0e8d7bb","s":"f7ff735bf029f6ab"}
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