Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"7553a04d81ef0acb837c4be628da99be","s":"3f2df6b67a068166"}
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