Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"10ffa61a9b51c86f5178a808e2d651a4","s":"8a1bcf058c4257a2"}
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