Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"e7583503fa5e3898e1f214d35c032e2d","s":"dd340766177131f9"}
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