Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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a3\/bpugRQLYA5ayvAJrl4Vql5f7DIf27e+B2uwtjJg6M0JSMXL\/hFahlXM96bh\/CFr0e9vDkxv2QgkC5tvLn+j1iMXPu2MYS3PV2G6\/sUq+yYfiQcjQ710fJsdlXqs0k3rzqzT5GOmD+FV0XxddMSCoAtogF9\/ZIBpyrDjkim2j9COa7J2Vndp4vMvvuzo0b2zJkn6nX643I\/jmrIaQ9CMzMsv6oM1X+vR7DLT8ZpvMQxh3tdTjRj3ub7HD0KTGhZ87U5DLxvLrNkG2bR5JhfzRZM4cLyIoy3NXak5I4ZrGtjKJtYRTfI0v3NSl+IZvquqLKTkuNHBQo1fG5rqDb6+5bG2+3TG9DLlNU0s5OOu+DIZ3lfmVdE248uWCes6h14Zubp2RUcmdwB59LM9LWhRRjYR+DxGIr2lIsWvbAx4WZh1d0xkpCQLr+6IN6adT2J82fBvOr\/Ze9SXHzqDGGSWhEJfjoCbzjr59gYCNonYvrDszne\/+mDkh+HcKKLCJ6P8SKEuvRLlxyTCw86xsMdPh7DzsjoOH401tJ3\/WTLY++xELAEtkurcqUq\/BJ\/gukUripgE5z4DDGEYyEwagLEnIPp7BfOKctyY+eA9sx10BeC3TghlpYO+Iz\/NA5D6t3Oik2cW1\/8kkCOLG4Nv8R2ZmuaiVXdShE1BPtQ5i5uhUDvp0OrH0VKWDSmdaiie9gtCK1aGKzRVDlJ4Js3ZOAQvtucfJBzqLf4YX395A7uK0q64Ak3dhjGE6Lep6BWCja33cR6Z19pDrZ4sM+SuIvshvgYmAPQSujMiuGwEGAlGmvDH+x\/OGSBb5MBOLA+Kb37IFeHtmJoOtG6BjvmdZyc5omGhqRdu5Fi49ga7R3114HEut3FNQGYPx0Fs+pn+XEMZ0q3ut8+9mnSGNC3WPdZoQRT64eLEcS8wy1rSzluLixoiN\/Gp5CoYENOCjAANUdx2TzUIAH2A4Hrnrt7AP5ipTJTU0Jd8vhghoLnM2bqEibYLILP9DEiT7D9TGPI8u+EU+7eevaKBfNlz7IqJrUT3384y7HoRYv9Jjsx+cMM5WtXyQHPrc3nGAuUjQlsFokzFL5FmuqW8xOIRu1X7x+V3Np0IS5RdrqytVmxNxr\/7aC9yQ4ZCx+SjxL6cGrbyuLAKX7fZ3ymFVIvpKODc82PF8n1K1Y4RJ3vRdqXRq6R+LCUSOqdyUrHu58mnCB\/jc2W3WBymaj1Z5y6pwf09iCd6QjyhkApCg3sYcNjVdD418eU844U86JtNR52vWzUfTn7wWXO6Sk9fvFC91Bjit0d6fRtRcvFuf8Xfkfb412hQecA4cXTwSw6iJLF5fIS8PCpvWB2LOe5M010tTMw35OozY1V3dK+GCNouAFxktDhi7AaZwkctgV6ogQZ6Yb5EP8X1yggDuJj15wjklCJN0qeBBvSed3K0y9NQ\/ArrOaYdkZtyhlXgZFLLYlEoAcCuXXHW4gxZhMYZtmNIznY\/iiSNoLV5zq8rlZMcUg9fR3xaLkcU6eoqWTWehJt+5QLQ7X0wXwlBSLLDsVk\/BvdTst2R9H0w43a41VGmRqWlC+4aGk09xr6+NherMedbCLXZAti7pnt5MKVlEYmrxYTiPw7xnvGVNPA\/1JRS\/nHdEswNpHeKQ3Z805\/xtTKc\/no6C9TpuwY1gsOQ3uxnkrivZMzavYuMLm9ACESHcFet28ywuBOJJCNXMldvMXKwKhz68gtnVuis5A7S4\/ESLJc3sRTxFDQcE1Uql5mutx2vx5Oe7ub8QEXi3yJ5+yW6SxK0SA7qCmnynJPNWzg\/7ejaj+edZj3v\/zyPwddS8fZKfi4xAAlmJmQpMOftE9GIF2zYAboNCOPwva0FdN+C3GtvzV0wUBLMkmOspyMp\/J1lyJZaMmCnkv85ndo7Fxf+Gpyzz7f1bWJzFZEmN3NzD6WfDGd8Ulwlr7xeIR2MW8Z7n8Jc\/QanlPbW715tESZ7m9Li43n5C4ECKJZGck4bcyLSWHPuUwy8ue4R7vv3uXXYKkMV6gayXuOgNA8PHY5c0GnE\/wWLUH1mTf41QWyCBSD51enye87Oo7Gsx4Qt4600R1z50zhfIQJIzAiNkZXxuaTbGnyn+fNOnAIzqHN0phNSx\/yu2C8s2soC5rmnWN+VO+G3hJvowrs50JjYvfdoxf0hctm4hJP7NJ1q7zN7lr+wtH\/cE+WRH2PJRSsyMxhkcpGjwuFDYIcyve74Mdo0uQiyYeEwFo5zgldXOQcepAGXqdRDIv1FYO+Nqk\/975iRhL6E6cmPRfPEST+ok8n+m9y7xAdlX7c2HFxx32+LQgbxqvtOgzkAFzhfj\/S0m8VJpeeQOrBPVaas7rR4glOgDD67pUWCUjG96ZBGkmhQLuImYBteTN42F\/aPT0z3rsoWq08uPZS5v+uAkQ3tHwHHEQtgbiyTj7SVn+kBb1NzuBkFv3Kyfn4B\/PFJQI3ux7HtCPgsWuQllcNRqSfTEzByQKw\/QiKzvxdCr\/oTLUG7FY5UOcUWtXM6xXSb+4yYYDCtEkFRf\/I0oWkpBUZ+qGD9j9xbp6Wuj2ahN\/3eMtYlhXIjkJeSf\/zu2KgRBSbvEHuqMXCWN2mzYpDaKI5LMx5nE5LWTVDpm2KVkia\/j85G6bm2b4uT7ZRVfNOINfPJvqEeFEygQ4G82mpdCHjL0hGRtrVXDi9eOEabCtMvNA9eV+1YCCMmsM3564hTWyjmS0Hw7tpQz28t\/ZLnCiInfk73fO\/fUCa62ToEHiVowlTxVi\/ow0t\/HBdT0OKxLkcav6WxJ+\/PkP2ggqOPzCzd0y9teAZW6THPrMDyimK9k9fsXPCpmlPgFxAe5cfO7J42gqTgaa+A07RP6Ozk5HaModbWY8fOpLan1vQTjYK5XJ0MpYO7ruifqJGBiUbgMlWD7Gb6cfXF8+w2f7cJvV3pQyv8PK2vPkLjqG2Wub7o06YGjiYnD\/4XVOq8ZSql7\/Gh4rygLnORBOmI7QPA4NoUCDi\/0K0VccfTu9RmhryLWuxj71nG+G9f8z1EwDqwBQ7Zjy3JwTohj1YHNvh25JI57de2CO\/36Svm7qlts35OYwg7ChP1o1Ig2A6KXHymUL5qgSsY8TiZH7SMfRvIiSreTziwj9lG7CmanbzGtRXjrc+OwF\/039FH\/PuPIYQixN6UdDsMAv3sAsCZ7+CPoFXH0xsJnSGWhpUnrgzZjNBy1netILKSIQrtEqPE5k+xW01R9ED1ALS+PWD9kFqTapesdB6WMjBoetExd6SQOu1RHCL2aCxY1BXvUA6sR28NseYITHhBl92Yxzl+Mc37s\/AhvqfbBGo4Ki50WAYVcCI8PB2D4iqQKRkPMvIRNjC7HmlqQglolYmmFKfezEQGKuLwTIK27dWE40STnO69x5TR8o1tROlZiF4xGCxlA5gsJyTRyWr2XHKGeNAr1zd4jIWYdXp8Yiz0gl3CL+hLbDXVEJ2x69MHuO0ye0+FQ+sfHFjIMulQKZ4XGtWSm\/SeIfCNfXxsQnDpY\/CeQWCWnZVEoTKQ51EbKdmVN5ROMsQRzP653KRifW9TleTdJt2u9vQ\/K2EdmY\/RT3h8M6bD5rAuIb155JbspzoECvxByzv7PEIWmLeFV94o3ClOTXUOdKtf2Uvm3tuB1eqnQ1XGIPHfdDXIziYQUetJ6Viqg9zxyYySXNYO770xuryzNS0dcgsMVy3QVX9HG6VWaPJlg5bKPdp4Zyh6nOUta1VGpT8OBfMgC\/Hqe7w2pFzFI3NoNA9P3Vt5CHqEpStgAAC0rzUfMTDzI344PrZimRrW9Sm0DgRroe+\/ZFnGJ6VwULkKK2dtUzobCTQiLQ6d363R4fSkxDG6HYbELbhOhCCgw0dYhUnxLtfvKwp6rgg1BJWO5kXryyVY2abCBGyai1xshfK9bos+Xb\/tVF1eszqT1\/NbGmmAOuzpc2ogmFYr\/Fe\/e61XxaXOICnazpjlPBXy\/BWdGm\/qSP3aVXsQVReG4YCQ4g9FVUBVvKxdwG+DZiKaOs9o8Fbq9KZs50ThQW0Nkgc\/KhPWG45zvR\/IBgA0P6ImG2TZBqgAT6AHlkQKMQGfOr9qmaWrunhIW9z5a7zu1G7PXy4Gexq06S5pZY8k\/eWEj7u++hrBGyqSwO9g7H3XWF8Sss4UvXqUp48PLyWRt6L+2SyJU+vcFcAJ3lXrLhFKDcEf2b261LhSSWDZ3v7poADCByz59IZcKp3wZMKgOeIXp4ROqz5lhYUuqxNENoFKO6Ag5SL1Ssly1Sf8D+1dCaOLcRV6O\/XuWVa9x1XdvxRVWArMowJHeqH6Z+uUm+lreeQe3z16af5O0mXcakDwbD3MoWnPgqipdyOzEo7o39ZJkp8g+poaYYluYq+jTbCUvwZKChS+LI9\/T1rEHuAKSNwxN2on4sV3PNRs84+rT+yR+C8Qj0mzO35QZac7hkDGkzs7jixHjy6Ye22Df7QsoYHcXnVi3RPFnplhsN0IQH2oamFcVizG0j09uT5mtODtke5XT654rI\/kn6Fpb5C1YXyaALqk2bTb1o+OdwOHCaoPSm2f3LaK\/tixwE00dj7bTsl5pLlRDy77U1KbLbkkRB+rVW5V6lbBAVs1g6QHC41IBWuHXWVCrEIylQHZpVZ4CCSn6a\/KscoJcSC3Qwhr1RSpTWOUgJczhmzFNUKGbDtMl9MI+tDA+xKAh3wRYIvYCIiJA1jTuom1\/5B9nEcX4DUBn48IUwS8+\/DEOyARYD2wEXaMm98Jt+V7nSjs6MHAgwKhAGtSZaDyrcRWGE1H93x6h0kdfTlGlWNIdbGT0Zjim\/uwzuZ9ZIi+jjZgDk3NiGBxZGqloUvJP\/oS+NrAvy8k7eUoz6IwZ69q7oVaaT4Zbd2dCL7qOFIKi8zZ\/jXcURB2D6EdUMGglBG5oEFtkHx8N380Lr4JD61FymiirYC7Rut5V9l+m6qZk3gwXmoEQNEERlSXhBHCm7NFcxAOuKiTdtnZYuUWZPOVvT8sto\/brCNYrzwsZioSKyQwLQ+R3GQGsCuGv+8\/0vQJpVQHNPJ6qjZrIivKLR3Az3l3JPZyYOlM16teC7GpwoW1IGUCza4suu6abKDIWE5WXDplt5VqH\/gS0tfSUV4ZXsLbA6vEvwsxMiyzOscv5+XHBFIoLIR0JeiFMahq2U+LXvJUzQ==","iv":"39732756cc1247ebbf3bd5ac9b696b98","s":"72121cf07db48261"}
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