Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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areN8URB7OBHRuZUn3NWlZcqKDLeYuDgwj7rXkNz7f\/pRU3AyBI0axE\/0baC\/iSLv+UoBJvtuQSSOo0ieeJVwIhv9LooBfeBerYwKYGLCtSQPgStbJW5SmqfPlTfze+qDNat\/s2W03WoC8lvGQ2UFmRj\/MRYbL62FpS1OR9G15krEkXXK96KeeKdzuDUeMRZhyLsjCP9qov1TPkORD9bqwYqQ1rPlBvvONgIGwuPguJJXVHrOx160\/ilSbcIMThEEFOZK6jqCYjcnQDKEd6lX+fS5YP2SnwMoNNL+NJ9KjNfLN57bmWnxcPyz7sBDYd0oc0dXUlkeECBkWFM2M5XfZayixd8KrQ8Jbf5GxFkjk+mX1LnOLvRsxlm4wBSgGh1J\/ZPSw61yw4T7Uh5y5EtfEQ2lu\/zPvV1Dj02jbJg4IiX0OZbI4zpCo6joQZPVBeMcaHHTVlrWpl4rCdj5V3SKYxDyp2D969J9jGcuC0fVqGaX30TCrhI41q0pLcCRE1OXXCk1ql042JTmqqp1cpcNA\/1zOwcA0vwTnZDqmYdUeM8tFQlJTAiP\/Y0bYU5EYD+geckbIjNEwb7HSbpA2suu1g4WaERWQ6DjUKEuX+S38qh77rHzXNJ4ZZ980p5aqgu4axA7ZWtg0q49tIfEG7nzPbfV5qMSxCEl6I5FD5ch04tjgeSG8x6wkRsvhDP+nNuBF83aH9LNSYsdT7o2gyVFBUICgvWwr9PMb3HU8Qw6mNze+kerearIdkn9Q+AEmqnwvCCp3tmzVdHMKrWi1AgJVk4DClbQtA7Lvm8Jm6vTigxInJCO0eL6uQ9ZUO9D+hgwjWOx+Ft4whylCBavrI\/aq7u746J9dNh4XHDMmac0KgoiAsVNDRbA5tZM69oTmSGgjoDOnSm7A9sv\/eC45Z6UcsqU4dYXtFkgkeBZt9V\/JlVTuvSQKPO\/kp01QhOomXdWtFpcxOAb\/xr2QKk9bDghodbqjkNDZXuOIZLNZAqFSFx6pN8341fXc+o61SM6ANiybRTx0oCQbNHiqyv4+M4\/BnCdCD\/avBr+wFnaRGB2kWb2coGD792bRUKEBKd6FfB6JcFG39B0CWl7roY6DuItHVGAMxLBUn\/035nk7Yda0a54xFB9hz2+X53dZbCnBicQzKkHXW2OdKdlU8lyoIrnBGHmk8Xhyq66Vr3hUQBy37hYSw8p2XW+A5pYypf8tynfYEpY2QYb0PUskxxLWa31X8wUSM+uaPfq+49k9HV4OoztLOusKK7ZrA0oQrgsALYJByhmmuH2QTMXD3qa0f6+E\/ewvtrTD0E3CeGK7KN5qcfZ8muvrmtUcVHeDlgvihgdmvLVQgL5hOQAS+xar+5Jy++beGiZ9Nn6+7gxhFqVrO\/4Uz2W6jvk6CQ0b6MxO6wIHaFy4p6NBZe5en6QuG1AxR9nSfdUblPpBbG6yN2Xq5MrtVtgNvbd0tVrOHsAOLsHtBEI5uIPs4+yOQex97Lx1RXKmeWwhU8bG8mBF5+dhkHrtUAAcrc1L5wgNsmJGAJsJIsKIf9JrvEafYs12gqL48v2icqjQNAmnLNu2tclkA+JJwfbaqB02WMnzLfSLRtsmVxGTEw6n\/7ZhFXTqjv1Pn1Nnat6ld5X194pqUKake8HybbWcodKaqGSDYHJW4jN735Yfp1AP8TQ2SyZzsdFb2B\/pUqLJvMOnp8ABiZRnpMwqHWK3Pifd9QBSwLB7uOHkWPXR\/tVdgIxg1w\/yXN2W0i3PveFepQGQI9XTW9Z4JHhQIgDcC56EuUY2eslIv9dC8fRYQm5kc6s2CpE4Wlr5ah37bUi6ZCMzqRGxCV20G9jaxVJMOuGBzBJUlK+bQGXe0+a45KSZTtP8x8eg8nAtnmZX8WvxfUjD+veD8Ye5vZvUTa\/AlwLrVYLNo20ig+HhhohGf8XkUzOmSQpt9OA8M6ctBqJyZzV0i2yUI5cYKbMvwSm+X2NP0x3HaaEVdEGhSU8qTQOeBROWTIkbcpsK3FYpNqBTWOt3JOqPMvfI0vXmcm8KM8kTi3enod62EBH880hhFD670b9lQIwsfbXHr3a5AN61w0hFlerlr31RCocbO9vi7p\/i1RgtpuoTBHi+PElgQ+ALhQ9gU+9rACUQxwshIPetRftNmbJsHI\/YYVjXW1eZee458Mla8YeEf9DcWeLN0uhzIbCQxHCYdKFxQlsT4IiA5edaopXuuJEOVYV1ohTsYBd9SreBqXKFYS9QSiBpYA6c5gyraVTjvLWZjTsX7AVbwa6njiS6ksLLC83kBlcuGk1oQ2XblIt1TdcKLpt2ltqWE7XnUPMI6HbN2bIg\/760+36clicBJyX5vjVI9ooBapA7zr3lc9gFQFzXi5opoyipg5MxNE8+9m3zgOJG9oHFlH\/DCeNqxwXGjiTGdty0WvX74y1jPVYlmUITosgeWEXPSHp0Rp8sl+9a1IUiHX2LATwxj+mltsbhHjJGq26R7ogwQNrDqBGjo9D8whO+2HDcq3RI6LAD1qJuUgw5hf+29Bq+qNVobuRquASsCmFfl7fba9lzzbjwv5+Hkd57R94nyij2AxsS9gHgDPW7\/Qf0b0k0WJ0RQ3MkATrGW1uLCdaWovjCp0dY5lHf9EpYYxi9zFLP9dVq0fYZ\/2n8IaZwUvWJ9GBzkGK+qw31t+143L1lJG46R4aKbdbxbaXBqFsSfi4qsuoxXWm\/5i4+q08YB++Fp2VQk6nHTDi6+qNoRixMPIK\/yo\/WE3TJANAcnEmci9OYTsrLxqP1vkrsIOgTw5gCpqu4MfVR9mKJ58IWF28pbvB+\/jJewDgVJzC7MfdaIRraDHQV\/uZaLPUKOAUQLb1LszBJPlG0JqSoMFQbs6etStXZtPCxPErA8tOhMmLv0E74dqBt2s\/cXXHPsPk6RvfLfuKxkMzjfpH3BPyTadngnVJ8ZdykIED0WIhfKq9HwGN+0dFW1V2K+5\/+uukcKWe3SWk8edhIHvd4HRnbohvRw4FqTVPSGxOekkfHoTrm0WeEqO92+PWn5hoKmrV7FNLvWreUTL11YY015IOZmnPoJkZC9UiIWbqsd25i2nyt7VJV80N30rznErLU3M9xHATJj+oguyLkEW2DHdFALgqXCn8IgvIWD+PEiSSc9KGeNuBl9qtbJKG+Cajn\/X3JLBcYylXzsLky+2gBnD7hVnRwGpi9zRJ2+zeqRTAyA8QxyPSvC4LfzcZguaZSYmGaAUna46MO3tdgGi3FhNTn8MEs4SxYkBlgrpeahpBsF\/+X8ZLC8B0F9k\/2DhXTtwHLfMyO0BSrrIxKi1XDl7bR3XckCOc6gJwfE3UImGjJixSbe7oZR2cvSjVv2rTjWTuUbavfI6JWXYodl0wZvlZii3WGIRT68QzGRG4\/NkgfebHGCPS3lw4itKmi+3RwNz0ZoYfDLJbc\/y7C6hE9ZWmhTZGEGHmEGTgfaUAE3hli8kWx5KNg7\/5LVElwbuBDx6Y+EdYAAtlP01gnbRhbgZhETquRwIjig1EcG\/UOKQnbpXxSsHaVmF3YbnvC5wYnNxfJat2M6EbCj\/Z6EN5cqaZQnFv8E7e7vqzGtI2xwZUsQvr8JjWgSyK01Vc4Ng0krurNTGI88RDAssL4Pzvbf2XvnGrwLXfkerURzcVjVE5r3ijVipwon+127fbdsfoy8dU4JXLtjNoDFgeL0nqqLAj8wgPAtj6Hk6R8R9lkFqDoVtgEF1AGu4haxMBj\/RdOhi3nZShDrIMp\/DBtUAzzAEAUBpUdRf9wcWkfKtDktNjG79Bv9ATiUddk9jbodMELSnuhbFwMfXt7YuAPWVJ90i81PnW0XXANwveSmXeiysSqIP4lRnX6QtsJtVSyU\/BxaoyM3CGhuPGmK\/E9fyIIouY4XGFnJcIEm+kgN6Q9DUXi9AdhqJy6si3DjTEiLF0gsBnP2BmuLWhiKfYJHp\/HYrUDgfjmghbCZEC9KgPCj0oIDxynNX6jV+r+UIrCjSHf8ZOfE3e3DONs+27mHPPGuNtpIwwiBrQcxiZWclRsYDpQf\/a5qDth1sZgEEItRSjP0kECQrIDWUaGlv6gfyFQp3mIaZdAqUsE\/zSjIQK5DvzPnhxP2CnXiEeP01JsXxR+oatZdqIS0CoZcBZvsSqmBc\/z6thdVz5LrqJ\/Wmfmb+IEvBnrdFG+PNfWU1qcIH1bX7D6uNZ66aCyPxBSkC8tv0oSbrb23PCGZAJs+Dwebg9sNLLfNDnPlPqErv3GdQ4MXdCl1l99+4UbexDqkxx6Hc7MWPNmtUtVjwob0rkfMI+0sVQeMik2H3LDSuU4MT6SW2pJ7L5sreuBGDkT4PNsKrtkSIQs9JSU0VkhNXE6bgIdPww77tKRcWgRxKrB1863Dtyb7fFFVy2U4DQRVU6bTIvPEu146K496JHZ4HAp0oTNQxQfu78eseaOuzetwwOdTiICULDwWv0L9DKPgQshnrRhxXXvi4LflPMyfemjfdDunY7fmnCXWxL+9+oxHMHSbjoEI5wuCQsdjSNYVOY5UQJ7aSoH8dX3kwcKfvTvHgLEvBoyiv9VGHDIgbJqDqtvAUaiz55nlkoSeWwaD3bnkgJONsPzlD3RLqnOlzhKDsCn1\/hHpoFxgdCcN\/bE5OBaQ5IRM8WnrPi6yDekhoF16v6F3Wov4oNVkMgf6xI4x5d6IV9a2OhTo1IToK9j+4OeOSgosdeQ+KSMnLjWOguUXIPbxzCZ5VaVVcfQW61pSO8fg0lw0shI5JDp76YCEPk3QJ4WKNbDUdR3pxuQLtxTHb6q3E7z+nvtKMzHIp1NER7mqhNCOePgE2xVrRfB\/4C5tFQTfrCHVL0PfbwOT2lIUsyAXJZfQFBZOZIc97IeU7S1GsBJ9c3+VJ4GtP9jPK5xds+KpT6qJj4ZMr0I0u23ApLmHL20VTMUS00WJWCsA5mFnFpyroTz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