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What China’s “lying-flat” trend means for luxury brands

July 13, 2021

Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend? Image credit: Prada Outdoor series, Prada's Weibo Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend? Image credit: Prada Outdoor series, Prada's Weibo

 

By Juliette Duveau and Sophia Dumenil

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