Marketing
July 13, 2021
Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend? Image credit: Prada Outdoor series, Prada's Weibo
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","iv":"122874a51c7423375a2471137e566dcc","s":"300fe30582a34838"}
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