Marketing
September 17, 2021
Although China has outlawed excessive overtime, burnout culture continues to prevail. As more youth “lie flat” in protest, how should luxury brands respond? Image credit: ByteDance
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","iv":"69ca3a54f3960279aa79b9ed8b9f428f","s":"0016473f05be9b26"}
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