Legal/privacy
April 15, 2013
By Tricia Carr
Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.
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8EhcdnjglrkVjbX+7WG4XdMWb3hC1CmdOB8XRWIv5NJCIvMwcSfgZEkZ44Phi0Pmzo0+38PyDaKMmIlK9\/L1Vsj0HnIiVPQq1KTghCUWB6P0Jh5zCAb+Wy1BG02FNlyWgXOEwnQxZsjJnN2v09H\/joERi4EfeN6ulV0zALj\/KBcNX\/NvvokwNdPX785V3k20eODWsgQIBRSrnlHIbcLAUrrC2bgQrqeAow\/cadeNvYCTylfAEKSTX+teud9fljWy42ji1\/Dggxka7PqolWEgopyfxe0YbzF3sc2jY\/KqZsS3y98YCcxzHKZQOaG5aRUjG7DQ4YtB\/UfUgGap95IJOtnvGF7WKIU7z\/ulamQyZZnHtSvPqpuxniC2AYiLbIxKCv8kfilMsmnQ97EGCt1RuoXLa\/h+6XeOE7bLpwI4sDNrtjOloZSgWljxjlzsxhlLsRNigvWj+TPHjyaya7h0rKSw\/ls\/bjlJtjvT7p+nxZHV3m1QzHR5rqcWyoTA9dr39MkEWGy+Cg0jsG44kOax7U\/nnOGpRo8wJfuhc7UN+bwwREEbzSXt9P4viE91VPjUwVGUw+XAoowkEjSUruZ2XN66HP1abRxMbpEeLjvKfiq1t+HGLi6QCoC42MB\/eBSkZX5jafNys+DwuQJv1waT2SO+x5PZiJrMe5XUeztpV26V4Xr3IFHPGvRMmm\/ITQEvwnVGqxsWUTtnbjGrxsnRlDCWRbHRKiALzcgxdmGqdQIGvMuBNhjzFwnQQ+i\/1IZBk9APtmCHQtR5SQc3iRL8XIYS\/nYEwnpjgrIf5B\/PEZw17qcCcGE2iYqpr0lSfiPheGTC9+4YJr2OkwhikfOlmxqyss4tn8whGnCkmGsgeBTRJ99PZPYKxLG3k4VNTMyPnZi6Qh1Cy\/KsNYtpUvSEXxVirtV2vAuGxwCctFKMyO7E7XA7ntZ6aPTyCqO0XnLHox1D1RRSJJ6qBd3cIpSyv16XiMqENlNPHXWMPv4md8nUYdzOtzx22ccTmcioqELXEgJ05rrf0d7ATFW8sxR9toCeBS2vOwo7xcyVxZXA2F+j3YyHFSLffr5+KbVEYtDyfwoZ7CCgvxmglDvCbWUjfSiuR2U9KBH0WGLClNvE5rmThOAl\/3yS0J6zPHKXPI9oMjqAYBBXZpmqD7ITSq+hMB8UX43h1rRf+dLSiUIUuKrIc6OkN24mOgv6OhgS7fBu0chGXI3bwQa5IN5V6wEM\/r1XlqZ+fFFfkI\/4dGO72szFmFuondcCHuIM6yaKw6h92GK49yRRhJ\/eJiKgVUPwEx9P6wNpDuORTgR8jlK9Q42I3KfU0x5dhuzyXzzt3GOptpIivMd4n0B6No2I1JhRapxrKtBe4O9nTT1aR8EJZHNl99+yMwvA7r9PiH31qH8sr6HjgCiolNFQhvH5hI3IyLa73\/jFgq1EvdBwSh4xJdZLhxE1NIxFL2W6Nv3lRsvBlj6v8RgCZ7r9Xcc9X4\/XWhMm2ej5EBNf6Ci283ojeM886aiXj\/Hr9WcsD\/YIFRqJz1ApB\/Em8E1bJebgcYoO5QPyOcWUErcmITeCOVhOXWBywTUJBwxKDVvq2tZfUYkS5rmNja7iGuF4io7B+yPIVV4whaRIqfOqQzIq3JOHHSZED4txiAo17NQma1\/k8TR8e12d6rcvTIOLV7f2bdEh6QZrkSqseuMAdLjmkNFMGCHV1vXzt3adOzZnXE7MFT9J6nZkJlhtbmo9NFbS3wFyuAHydS4YscElT1usedWL\/3xwpknxXkB4N67MUwYZ+p55PoPjc8j6oSJsZavtlLetzOyO0moUwcfQHc1v0zypAbcBXb8k0I6OvSWlOS1vbb4VP+HjhFrbOUXOF40s4c6\/5\/FL7MUFLtqBnwHIpnWPfpztw7MYEqfkEzfSR7D2gN7\/23A4ZYTH37wEUuc2y8o2u0plSMIaxUDHExFa1+YZyPb8GVBInOO+BdO91\/bZNOb+YgSmkB+qz48vFHQwXXiXEChV9fP3OhM\/AuVPBZWUFdY81H4jcIayBE0lUjvMyzf7tJn95b0t7s+MzLM509RQrWJaNbX2wIyF5+drfTISbO8n3fDpxiwczh2LRtyd4D7JnJeunl4zOIm8GuhVAhNxzrZgULL7LG7avyus518RRwhomB6277v3oBgLWRBhPTUou12s0\/7RpceM9omfEOysK5y6APKaWrIetsbzN1H14vGJCcBQw+mTFi3alRHcAg3pUJ4B5e\/XbDfWAwMyhcIpE+AWR57sqdAdmXnVArkUU6Yssd3JDHRfYwcMjXyizFQmUjs9SBKMlRh4AdkZYHffKHK0y5ZaVjO\/r\/VB4PrSTBgaVha+n5ELVGKKLtVhSBCUr03TkYWG5AbWzAjPnntynyCcV2bIStqUXpdA0JYdDIm8KfwBYF5qYn6dWG7RCy7q6qxS1P6FDVBrE5pWaEZqzTIrRs2B\/XPw0wBGom+2rmhVJB7Lze7xwJcfSQiIkQ35MENMrCwJotbNyqTOb8Lm2KvTfmUPMhDE60cYJqs2EjH0f2FqmViZu0I849z\/n9wBXWljR+zGkQ46nK4gCME\/3xHS7ABhZMuGNrMjLDc+VN1l4pVVpC4HRGIpzn8k2kn\/P90dYSqfWTnC3x1W3sXf00vkkI7Ss6I+MXJgii+25yLONSfZ9ft\/ayZ1zehS26kiNg0YhNJxWsVrAQxMAIrWbY7aYlb8MHvMTF0TJvrq\/rn+fF829Z\/fIc0Pp6Th6urNHPwNGBo7FeYo4tKZdfHIJS3DJvEkt+QG9NBoStqSO5uCpn+Kl27ZaV3pj9KkuF3zl3Q63NDUiLFIKtZjcsNzXO+Nk3YEk00fKdRzN1VnE6huWdgj4\/FZa81+O+LaONBJKsWl+1CSKX6bKse2MWpPqmeV5JtIBMh0ZAI90sABAKL75Q5s9B35AnFRJj0vjHxmtX51snEdGNUpSsmF1gy3w+K+Qr59C0m0ej0n8qI+f0eE\/1ugilJXb9j99uSuI5gG4TQoS9R7xpFXHnn3mLtf4MiuHToj2xbBYIpGMoXkKqqgH5UHK0uy6XOuDrkTI\/Q4DwT989K3x\/lSieKxKe9LfFvnNiJ3nbBns\/raJd4Uk5vJI2o8Eipk6DjJPfqxco1P7QEdJ7d\/0YCKhr7hYyqg8\/6jL1cDOM79u+S9dqql65Okgnu0RfD+HJVk2Iemo5XYBpXqLkFJ2aMlQi3XhQHgFtIohhTyVoj4BS97CVnwynDrxXw1E\/Kxi\/mzjh36o8HYBwoosNz18Mpl\/BZN5VZBHSDnWn0V397hWqC44JTWAeFqWinuzwiKlzK\/lV0Ne5ywapr4yf4TRDPN+ChVDRnrSVY2+XGY\/jSoEv6LWpYhckW32jyZDXCQTaLx5f20zNc5WZBguJT1kckiTbzZetmYkczUvZ5XDisQtZDihdYRVmwp4L6NbesYjd6MJoscCBWJsNwInqmcr9lVkyS5K+4K5r\/iBziMDpNsXhhfrrCU1ZuX2M749qGVGXEmK64+7e4VlAQtm\/WCt7frUcHw0PJBUcHItkmNZJ2t8eXAOIhq1\/+7trrdZmvUoZdxVZd27K+IGhXbP9zamHeueUz25WeER5JssKrAlOftaUxoyFaW49kRn0sOANd2GaTRU6uKHPbbTIOM9SC1vW1gp1e0ophkyei1fO61qMGqdqLB92ScjFuuj2xuNMJsBFywandZh0CcUvQrb916CtE9DbDahQzY5w4YVeOjHDWZWmFGV1BFhRBr6Iu1iCQlE\/b6jyBySm2Dj4jVlsUVlHBBOjWGG0jmIBe2t0tFa7cFIXHeJXUYQNUfI5tZQU6qMyU0YXMivwpiD82JE5cbR5","iv":"f88a3340047483bf9042834a28232602","s":"3be7f93c40e54af1"}
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