Retail
August 28, 2020
Group buying is back, and as luxury brands struggle to connect with consumers on the mainland, can they learn from this dynamic e-commerce trend? Image credit: Shutterstock, Gucci, Haitong Zheng
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","iv":"b1fdb03ef68311850a9d897ace440ae6","s":"cb14cf0a452f6e69"}
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