Marketing
February 22, 2022
Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci
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","iv":"1b89fbbf7ea98e6fa6fe380dfa41b2af","s":"37b6a9d619eb749f"}
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