Marketing
February 22, 2022
Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci
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","iv":"484fc1888bcf1ff4566f5d6ac048fda5","s":"e78f8296c8296286"}
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