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Multichannel

What luxury brands should mind when prepping for holiday campaigns

July 29, 2011

Harrods' Christmas World

 

By Rachel Lamb

Luxury brands such as Harrods and Waterford Wedgwood Royal Doulton have already begun their holiday campaigns, but the possibility of a double-dip recession should make brands think twice about their holiday plans.

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
  10. MGallery Collection wins Grand Prize for luxury tourism
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