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May 20, 2025
  1. Mandarin Oriental restores Italian castle
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  3. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  4. Audemars Piguet pop-up exhibition opens in Shanghai
  5. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  6. Aston Martin, Apple release CarPlay Ultra
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Fragrance and personal care

What brands need to know about China’s patriotic perfume boom

July 26, 2021

Young Chinese aren’t just looking for novelty perfumes; they also crave scents and imagery that evoke a sense of their Chinese identities. Image credit: Young Beast's Weibo Young Chinese aren’t just looking for novelty perfumes; they also crave scents and imagery that evoke a sense of their Chinese identities. Image credit: Young Beast's Weibo

 

By Jiaqi Luo

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  1. Mandarin Oriental restores Italian castle
  2. Fairmont salutes company heritage in new campaign
  3. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  4. Audemars Piguet pop-up exhibition opens in Shanghai
  5. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  6. Aston Martin, Apple release CarPlay Ultra
  7. Pierpaolo Piccioli joins Balenciaga as creative director
  8. Hyatt taps American tennis player Jessica Pegula as ambassador
  9. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  10. RH appoints new co-chief merchandising, creative officer
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