Retail
January 25, 2018
Gucci's Web site in China, as digital takes over in the country. Image credit: Gucci
By Brielle Jaekel
Digital campaigns in China are juggernauts for driving brand sales due to the country’s technological advancements, which have resulted in it being the largest ecommerce market worldwide.
{"ct":"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","iv":"58f48549596b8639655f0c0a545fb9b0","s":"1f85dff497d45bd8"}
Share your thoughts. Click here