Internet
January 4, 2013
By Erin Shea
Luxury marketers should continue to build up their presence on social media platforms that they already use and look to expand to new platforms only if their audience is there, experts say.
{"ct":"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","iv":"526c33162911290e8816df496b34e3c6","s":"3bca852c03f0c443"}
Share your thoughts. Click here