Marketing
January 31, 2019
Meditation is becoming an important part of wellness. Image credit: The Mandrake
By Brielle Jaekel
After disrupting services, luxury goods and retail, wellness is becoming fully integrated into categories including fashion and fragrances.
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","iv":"c0423fd2cd54c86a8b7907899680b071","s":"2941004407533f3d"}
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