Marketing
January 31, 2019
Meditation is becoming an important part of wellness. Image credit: The Mandrake
By Brielle Jaekel
After disrupting services, luxury goods and retail, wellness is becoming fully integrated into categories including fashion and fragrances.
{"ct":"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","iv":"43913e305a4e592f9f488008fb3ff673","s":"5c707445a0a0d9f0"}
Share your thoughts. Click here