Luxury Daily
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Nov. 19, 2024
  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Dior welcomes first beauty boutique in North America
  3. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  4. Luxury brands losing ground with younger audiences: Bain
  5. Lexus logs 25 years of 'December to Remember'
  6. Kering launches Generation Award X Jewelry to support sustainable design
  7. Gucci channels spirit of giving
  8. Trinity Investments acquires The Standard, London
  9. Vestiaire Collective partners with influencers to combat fast fashion
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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Marketing

WeChat Luxury Index 2021: From social to commerce

April 6, 2021

The overall growth rate of luxury brands’ WeChat communities in China rose by 44 percent in 2020, up from 2019’s 37 percent, per a new report released by DLG (Digital Luxury Group) and JINGdigital. Image credit: Yusuke Hinata The overall growth rate of luxury brands’ WeChat communities in China rose by 44 percent in 2020, up from 2019’s 37 percent, per a new report released by DLG (Digital Luxury Group) and JINGdigital. Image credit: Yusuke Hinata

 

By Alexander Wei

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  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Dior welcomes first beauty boutique in North America
  3. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  4. Luxury brands losing ground with younger audiences: Bain
  5. Lexus logs 25 years of 'December to Remember'
  6. Kering launches Generation Award X Jewelry to support sustainable design
  7. Gucci channels spirit of giving
  8. Trinity Investments acquires The Standard, London
  9. Vestiaire Collective partners with influencers to combat fast fashion
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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