Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"43e5f09185a705faade32f943f25c1c1","s":"638f4086b608f446"}
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