Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"76cd4188e43b9670941f56d88047833e","s":"ab269e1598df770b"}
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