Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"2be1059c3e8c34e518917d7707ead405","s":"cfad06e61ef52060"}
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