Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"42cc785ba20ad492286288552b486ff3","s":"24e4d09a4846f629"}
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