Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"c4dc1379f74de6ca9ac5a9d1c880eb15","s":"502f901bce0fb446"}
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