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Webinars

Webinar: Why luxury needs blockchain

June 5, 2018

Eye on transparency Eye on transparency

 

By a Luxury Daily columnist

Please click here to register for the free webinar at 2 p.m. to 3 p.m. on Thursday, June 7, “Why luxury needs blockchain”

With luxury’s democratization in key markets, especially Asia, the business will need improved tracking to limit counterfeiting, grey-market growth and Chinese personal shoppers. In addition to helping with those issues, blockchain technology will also improve tracking of luxury goods’ authenticity.

In this free hour-long webinar on Thursday, June 7 at 2 p.m. ET, a former senior executive from Tiffany & Co., along with the founders of blockchain platform Arianee, will walk attendees through the process of implementing blockchain within luxury, including:

  • How blockchain technology is a platform for improved tracking of luxury goods’ authenticity

  • How to reconnect with true owners for servicing, relationship management and loyalty, with gifting being important and the second-hand market growing rapidly, thus making luxury brands and goods owners less connected

  • How to support open protocol that can be shared across luxury brands and groups

  • How to get closer to millennials as blockchain is particularly attractive to younger consumers

Speakers:

Jean-Marc Bellaiche, former senior vice president of strategy and business development, Tiffany & Co., and board member/advisor, Arianee

Frédéric Montagnon, startup investor and founder, Arianee

Luc Jodet, cofounder, Arianee

Please click here to register for the free webinar at 2 p.m. to 3 p.m. on Thursday, June 7, “Why luxury needs blockchain”

 
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  1. IWC social snow globe stirs up winter memories
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  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
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  10. Tiffany keeps it simple to attract interest in New York Times ad
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