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Multichannel

Webinar on Jan. 22: Holiday marketing recap: What worked, what didn’t and lessons learned

January 8, 2013

Burberry holiday campaign

 

By Staff reports

Please click here to register for the free webinar, “Holiday marketing recap: What worked, what didn't and lessons learned”

The 2012 holidays marked a turning point in the history of luxury marketing with the increased inclusion of social media campaigns, online and mobile efforts conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks luxury marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

To read the entire article, please subscribe or
 
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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. Baccarat pulls incoming CEO from Printemps
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Roche Bobois furnishes boutique resort in Turks and Caicos
  9. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  10. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
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