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Dec. 23, 2024
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Multichannel

Webinar on Jan. 22: Holiday marketing recap: What worked, what didn’t and lessons learned

January 17, 2013

Burberry holiday campaign

 

By Staff reports

Please click here to register for the free webinar, “Holiday marketing recap: What worked, what didn't and lessons learned”

The 2012 holidays marked a turning point in the history of luxury marketing with the increased inclusion of social media campaigns, online and mobile efforts conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks luxury marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

To read the entire article, please subscribe or
 
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  1. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  7. What to look for when buying your first luxury watch
  8. Harry Winston emphasizes duality with new watch collection
  9. Luxury slowdown reached Richemont last quarter
  10. All-new 2024 Lexus GX SUV stars in annual holiday campaign
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