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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

March 19, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. Luxury Unfiltered: When brands fall spectacularly short on client service
  8. Desirability, operational efficiency key to luxury brand growth: Accenture
  9. The RealReal opens retail location in Houston
  10. MGallery Collection wins Grand Prize for luxury tourism
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