Internet
April 23, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"naAZgo4BraJRbHOucXV9\/uPm1T1lEQySqjX0YcSVtuBlJIdigrcVZDXfxlnJ3PNXK5YB7wkIxNW\/naMTskXMRk6R6WGChKG1Kx7h3+l29vphAMhhZL2VeJVpgHX7yFiJmoETfCSDVPC2\/nO9x8x\/VEXiNcSOzv1MP3jVQBT5KpwqcBLGtUBJ9\/PMs6A8auBfSsrKe6uXOibZ3A8yc+ftczq2UcZ0bHJaYDKpWioz1mcGQOff6BJAJGIt5DZ0ZUyM6U++hyL3gFciBwqWvqkP0nTuIhpYXLCmF1N3Hibd47kWBUgFKQFaEw3qHL1diuFU+TX7EV3Ga1DlzphnQabOjqH1MoGj33K8dFBlLzlIkHOQUf062LVoYo1UzUaPSgsGadA0XM2pe9WFTo0kcZMLs77Y4SALwJ7B8T26jfG2ucBUAVf+EPbxEmeEO1jvs4vHS1ZIK4IsbTA\/4iFWQErA7qO0coitKQME\/20YxgzrxPJMp2IRBNECYGWGM8PcZUatOy0CV1GkBb5B277QDrvBuyyh6cgxV2O5VMPZc7XF3cpuhuC8VAVjyE+dAg2hP1nyY1hOAGpMv46oEjxoLNcwWE78fK1CaOeUSd7a\/wF\/IpMjB+tP0L3y9qfWe2Jv7xmi2bMCDxUGXHG23FhRC7oGoxEr0vWvtWD1KFcDsL4EVU1cH1FO\/hDR0GAOkAd4x9XAAdVksqGCf9YoEsn+eFavvw\/rOued+Z1CrjdKbmxt0joPtHP\/qkElI\/gYB02ccCe+uuag7N\/bsNPN\/z62WMItY0ycVK+BlcgaiMmL\/4iJdL2MVH4E5mm6y6nLVy6SQd9BFOXCY8hKJRrru+VS+BWaJ5CmATxRe1IWck70hZeYJZyMuVDv7f65TY3Jt4s0imyQJpMJFXxgIodGSvn4nK\/YJYScNSIeR7p0I4e+dhUkqB+ACx\/S+pLLSNR9YHkoigAwWsCJk85xVGjxZ+xy2RhYxFtJB+HU7uykD4N1UgQPqLsSjLAXeo\/UboFpXwdV8BpR2Oh5PSr0+1nnEHXy8Dz8HSPfwGiuMNyVGh0hJBAqxmcbr0cVGafwlKWQJ6\/au9ychnFo1tMVBuCt7V2Sj83K3vvZqz0a1ebKL0\/6J+Q\/s3dlp8f10mF5QC7fxaWAJG4ogRplHt1vcWf3\/mi7Ge\/+AzqIoGG0JSe0LAlw1\/9Ek00iuxiAbkNxRyyv5zTwpJCPdIgCepOH\/5OpKth0bVCe1KKXO360xCCCHOSc3QZq0n3MJI0yeYydt08RDxHFWBb18GWeh89LlqkTZK36Esuo2+Yx14FMoa4aK\/LsEbC6todtN3PNhQmjY849Vb4nP7ruXSAVhmcYr5mBAGInloE7vAzNjMgV9Tp\/UQqg6VzfGddv+QHi\/h9QBCraq\/DUTnZ3NhtdEK1L4MnlYjPEe5eLFRq6KvNqSYerHYmVit+vDw57farFb4H+oVAX1qCRVMkURsqmRd1nLCyIlfCTY1S+qZw91x1aGiEIJZIJ\/AzwpKjrUVvEGZO9TI13WsBEJbx7Mwa+GRiFzNzKyrSesXkmwkUc8cPCh9KOkFX0QnuU7+SReyZz\/LWKBTUX6MUSDNzlmco4Y6PxhqsOKj7B696hp08J3uFQZZBxoTJ\/G6G0DQUsjtPXXo2IWMC2cY2fzI5x+75uS3Mj9k5tdmjquHSoN3E1HXiNTPI2fhQZSG54b\/ZiO0udtDU8q6Ra9KY\/QsXwdlXN7ik5lWIq+lNw5sGUSwrmRtYlHvf\/+QsDJLi7RoN4EmspErNrcrAZaTQZGSIMijwbJkuirt7iCax968uQB95X7H6iC0TZj4z3DsxhC9RNa1VCVbxWf9Typy40bGd\/wygKxpHZCx95qwmroTTrLHFougsaiE86nOJ4b1gY2BNr6jsvtm4mH\/mDxX\/N9zP3v8wDqaatquNe5lBkMjg3YA+11n3VxKyOkSaUFbBCHrzNHw9sLUhs1IvnTjLf6goYa8qCSXEPFFxyob3iW+v52O+iEVDoubGdk7R0JXs7QdYI4OI+PVZEzfjGlSrDsyp1ppPJFdt4XqhjEmE6fL0WCX\/PGirV8xoos6F58hTFvNexXtJrGuhMGAhSH38f4QIaunvWiHcU3aKEBy0zcQltwg5LeamXAdLwvQwzYzWmgwugkXjBkETas09mbT7ZUK2xLvNwf+Q1SLzr7VVtaegYWlFCFGJhEwn+wElUzgA5+I0FATIRxAq88BiEHNRgNevVbVn7AeaH2sJpVYS15iPwfdUcZeV5M2a8eG+wck5PVoSIGzZAz+1wlKwxnF11CqXegXSr4L5ohR\/V1l+fQr93DgpnttsLPDsgU4dPw6YAD4L+od2gHmed2CAqzpwH2TCe67vmELKyhLAUPUxIAWwvmveDJxQ0EEYwUu8FuTgmVWN4Xha04\/Q0hxMvCZEfhcsOTEmWjBwZ6lrVQHsMqPeMfYC6yGXmtnOxTx+m\/i4cvnWz2GB2JSFgVARaoap83G0lXJClqIv89pe7\/uOLzbY\/orXUIac6BZQyh+a7Pmm95u9H0DuhPY9wByxaMAhbBPv4X6cHmWRSbvjXsDQIUJvznKRLWnrtMyoKTwiak1o+IirehktyNO5UkYbq4aiTUgzpJQN4+zlBTXZoDU8FInuGOOZpfS\/3uupVatHvgtURWCsnnDmAYPpR5DQv9bndM4yDgT+X5YX6AmYtgG21x8vsFHeM0dGGVTzS2e86Zcrco1zkCEGLBcKxM+UM3uL\/R0WzxU1nTMNLy2omb7K8BSrWpzm0UNaMQzswRf59AhizHTyVHYwa1LyDUfAt0B7havy2XcqNVSyVDJkekxGYjbWyhrRH1bNeZthmjiuhVNvtiMnq5wjNpnoyx5mLOOg8GgYV+pFgfQ0UKvoKyWuBUYmJOn\/fCGLSdnK3vIluuESlUUphgkZHZ9sx61GlXz4LrIK7tB2o\/tBqkKb2stx\/DaY+wFEl3cBrv302Np4yPd4vHbwu9mT4SzQP7S2fZo8oFUiscLeC5u+YUfXaP4KJuzBHUrOWrMJ\/vgwfpS8cxIRcyNJsy\/EwJrkYrXt1wyco\/Y\/3A2OC5QM649kBbaDxeN7MhwycoxmLQJ2MuUL5Y4Hj\/AYAq7qa2cZdBSIePLtL6KozA6hfOXqIsPiNtz7st9UiLBTRj710ge5s6sPVGSC4Dxbje5nJpb9KcOmMN35H1C2I2M5oeXygab610iJAx4hKCmu6q+Um+mraXnZG8zz0OkxwzAOMplTrTFSjaqItyrBhO3wqh40mnTJdsOwiLRsHJXibY+zpFgD9hyHv6mqRt9re\/eVHLjhYCkwQN5Se0rOUGyFmFXa8G5juJW5iIsX9t77C3LTZ9tTe6xwJoSu2Imv17OavnPSsz8M06+6tmGJo3DQ4aPVdqA218ZLAIyjBuDt6uxAckDy+A7DUU7LY8a\/e7L0JWRe7nKzv+ol6adfyqQOjEu9HS1dQpxIj6DQC1tl2RP+0XSA3KhoMPmfJRqskggkCHHmv+VvZEbXNqT5FiNY5zwEINkUQCky4uDtBswq5fnNZ3w3yPyDpLpm1Wyzd1DNkOnPhrJOt1QSGaUrw7GeTw9pXCG7LED4NoBtrI2IscSa1jOE37Iqvj4JTf+uJ5bopCCli+e\/jcj3ICi4Pe2lLIjePXiIcj5iWytKhnAQV0gPo8EQoi0SPMPjSLbiKVyngA4lD+ly8Li+j0zCABPjwjwIvQoFr11S0yRR+Ihywk\/xuz8X0ont2PIHOStF3k7cYu+m7MItbUMPd+DuoQB+ns7xZ4WOzmeI6wL45UNXBQ5rXrb6pHjSzOEp1Pghz6LUZThhLTknYVomYxtgpNsjuaUw3tdch5O7BfLq+mXvTMTgIW1HZAaxL3S\/BNH98NUhtoWxoEQle559IXe3yDVWwDgqH8bXDbGmmbMuuBZQZSY44id8mK+t+6MHZTqluq5SWhFV8127h5EAgPw\/c3NuYenTSc++4x2NTzHtI8j+ZTQ4MedecvrL+O1BdEP4AsZ6VBoOBSCKpHELj\/zZi6xtNPCtwdcUYbnKVlC635smv9ShhUSBowg70yjoAqDSDV0OmKrVe8TLs2e4Wjl1LblI6ThN1n7nRUdwGnvXmuiWtNNAnsgst2O5Ui91CLeN5mWmspdpU7Bj4398VC\/N9W3+3DBKssf6ff1eQhRDGZ\/fu7lTVQ2mHMYKp4GjlZvwiBETZn+UdZUHUyK1JorY++FUObsV2hsAZKVaGkTGYXAIipHAheLOzf9kwF31k0Yghv6VasbHZEcyMFms128CdlILLsdsYS9GC8XSHEcCqIHhCRhf9vafQjQxCMKLXw2UjiV7EhF8tRJYlCs34Y7cTSG6DbQHRL88vNqx5VjxiBtlZy9ySaijuCpMrUV9fH8b7ybGoqkqORt3HMMOkcZAdp7Xg5SLBBzGIL3XA7iukiVbNduBGtRL6BnnZOiTg\/7Bf5y7MR3sdYFZABgV4Gp1H9gA0pDyVoJTJLpXUAOrjO3Bn4aTIqXQgtYg9+tQP+5SpUg6GgJnwBR0fnZGcL+CM9Ko2k1+5ALP+dHuDJZLFVrtCai0KgVG8ePTkYSINaMzpsitQf6k+EvFnohrzY2+Y5rbhT8EuS\/VRnOgdfYHB+9Zaur8ESLoNACiY2qcQE09Eokffc5iJikM2P7LG1SdfztgbOoKjpdBp4+uk6EP3l7G9Cr5XS4ebN72LHI7aPD1\/0RoUM3MchGzKg88To3nPA2TCF9wRj5H9eLdabY9kt3CKk4pH9XmfBoJxmueasjhpY64K7FXPtwxwCLQwLMzTtnG58zYsiL53zpX3XuU+WpV6tec0sQleYTplTq+OaSpRf2eCfjIw35ZqCodM7Nw\/UaC2WPymAcmsom9zBiQneWBDN\/\/PDP92jiyP\/MelWuVbZ+c0TK9+tH7ZeFNuQD6QTWJGH17vMkh9c24OE+LLELHc0wNMWHZoKrAkwslp9ozaxT40MfzrtTQfI+iftNBKEOKBB47BvtIyZEF6\/qlmz4bPJW6ORKkis37RN61wrdVcp8EDSVfCXloNCA3rS7TPmYNk1nXKzo4mc9uleuFhPPMKJytzeTbYNnEFGKrqZpxRFwafT70cfQtn\/ZPrce\/teA8hTzBeJbEYXIypkSON30PYgubYmYEgLw2grqN+v6nQBGX3pWu5VkC77mjCH7hN8TZ5bYx\/KvXfT2gng9\/QKu3BzSda+kQ0tmGlplh\/euYjkdm7ZBfQBIF8VKuMhG+A63kC5Ke\/Hbk5T3HLoUHqk8uFQx3bm468MR4MuxGgbsfMjCAok3sGOh7PWVc+NOAAUr1NUKsM7DqFp2DkWjaIjA==","iv":"ee66a26f5f35bd43aed33472f57e3f71","s":"43039156960f5e06"}
Share your thoughts. Click here