Internet
April 22, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"a04dcc47154eba5caa9f82f76c7970f9","s":"b3c408f0a21a22ba"}
Share your thoughts. Click here