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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

April 17, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Authentic announces Barneys New York Residences in Tulum
  2. Genesis House presents winter light installation
  3. Louis Vuitton goes big with temporary NYC store
  4. Alexandre Arnault named CEO of wines, spirits division at LVMH
  5. Dior goes for gold with flashy J'adore campaign
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Saks Global, Authentic Brands Group band together for joint luxury venture
  8. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  9. Girard-Perregaux launches limited-edition Casquette 2.0 watch
  10. Bergdorf Goodman launches flashy holiday window series
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