Internet
April 17, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"11cb9bfa8dca01ab193f1295b69159a4","s":"3ca87b9f231edfc0"}
Share your thoughts. Click here