Internet
April 17, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"d15917b1e1b0623998aa71f17c32f94d","s":"a687a80006b240c3"}
Share your thoughts. Click here