Internet
April 17, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"d0f1a49c5eca81675409a18396f963f5","s":"e27efeb4126a0a95"}
Share your thoughts. Click here