Internet
April 16, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"6c55c37850c465eb7a643ce2f2b9ebd7","s":"37a7a995a3bea501"}
Share your thoughts. Click here