Internet
April 12, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"ee0618367a32e63f38c91b60bf057c1d","s":"da6e0c6e9392779a"}
Share your thoughts. Click here