Internet
April 10, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"493001506f3174b56cf56864a25fa0ec","s":"2fa73a631c346e76"}
Share your thoughts. Click here