Internet
April 10, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"47aea76d69011d7f35f4b482c8bb2410","s":"fe5c90653ed2d744"}
Share your thoughts. Click here