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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

April 10, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. In Geneva, Christie’s records new high with Aga Khan emerald
  2. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  3. Belmond to launch new luxury sleeper train in England, Wales
  4. Diageo launches new division for luxury brands, experiences
  5. Meta drops price on paid subscription tier in EU
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. Bentley anticipates first electric SUV, arriving in 2026
  8. Loro Piana, Harrods celebrate holidays
  9. Rolls-Royce brings new showroom to Abu Dhabi
  10. Burberry appoints new chief product merchandising officer
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