Internet
April 9, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"b1cac680f1106a2397fa8a2b0a2954d6","s":"2a2aaf3439bb96f2"}
Share your thoughts. Click here