Luxury Daily
The authority in luxury news.
Nov. 15, 2024
  1. In Geneva, Christie’s records new high with Aga Khan emerald
  2. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  3. Belmond to launch new luxury sleeper train in England, Wales
  4. Diageo launches new division for luxury brands, experiences
  5. Meta drops price on paid subscription tier in EU
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. Bentley anticipates first electric SUV, arriving in 2026
  8. Loro Piana, Harrods celebrate holidays
  9. Rolls-Royce brings new showroom to Abu Dhabi
  10. Burberry appoints new chief product merchandising officer
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

April 9, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. In Geneva, Christie’s records new high with Aga Khan emerald
  2. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  3. Belmond to launch new luxury sleeper train in England, Wales
  4. Diageo launches new division for luxury brands, experiences
  5. Meta drops price on paid subscription tier in EU
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. Bentley anticipates first electric SUV, arriving in 2026
  8. Loro Piana, Harrods celebrate holidays
  9. Rolls-Royce brings new showroom to Abu Dhabi
  10. Burberry appoints new chief product merchandising officer
VIDEOS
More Videos

MORE IN Internet
LVMH invites Paris 2024 fans to visit new digital gallery
Hublot wraps immersive online watchmaking experience
Estée Lauder Cos. creates AI Innovation Lab with Microsoft
Louis Vuitton joins Discord
Gucci to launch flagship storefront on JD.com
Seabourn equips expedition ships with SpaceX technology



RECENT ARTICLES
Burberry overhauls strategy amid rocky interim results
Neiman Marcus honors Leonard A. Lauder in New York City
IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024

Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
Viceroy Hotels debuts narrative-driven brand identity
In Geneva, Christie’s records new high with Aga Khan emerald