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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

April 8, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Viceroy Hotels debuts narrative-driven brand identity
  4. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  5. In Geneva, Christie’s records new high with Aga Khan emerald
  6. Capri Holdings, Tapestry abandon plan to merge
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Belmond to launch new luxury sleeper train in England, Wales
  9. Neiman Marcus honors Leonard A. Lauder in New York City
  10. Diageo launches new division for luxury brands, experiences
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