Internet
April 1, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"83bf7f83860d4f4c45327117c81a848b","s":"9a17e6101a8248bd"}
Share your thoughts. Click here