Internet
March 29, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"3978c026f108de9781831bd8adf777cb","s":"d0f9463323f00aeb"}
Share your thoughts. Click here